Did you know that having a live chat on your website has become indispensable? According to research, the popularity of live chat is increasing. 18% of online users use live chat for fast handling of customer questions. For millennials, this percentage has now risen to 27%. In addition to the increasing popularity of live chat, what are other reasons for using a live chat on your website? A visit to https://www.thecamsites.com will offer you the answers/
Your conversion rate is increasing
Because visitors to your website receive direct answers to their questions, they are less likely to leave the website. This results in higher conversions for the websites / webshops that use live chat.
You lose fewer potential customers
One of the reasons visitors leave a website is that they cannot find what they are looking for. Sin! With the right navigation it is easy to guide this customer to what he or she is looking for. By using a live chat on your website, customers are given the opportunity to also ask a question online. For example, they can find the right product / information with the help of a chat employee. The customer feels heard and helped. This stays with him, so that it has not only become your customer now. The chances are very high that the customer will return to your website after this experience.
You have an edge over your competitor
Nowadays there are so many online shops available that you have to distinguish yourself from the rest. Customers can’t find something? With one click they are on the following website, which is probably a competitor’s website. That is of course not what you want! By using live chat on your website, you offer a service that many competitors cannot offer. This ensures satisfied (and returning) customers.
You offer a proactive approach
Live chat is the opportunity to approach your customers proactively. This will bring more customers to your company. Is it monitored that a visitor visits the same page twice? Then an automatic pop-up will appear asking a chat employee if he can help with anything. In this way, the threshold of chatting for the visitor is lowered and he is more likely to find what he is looking for.
You increase the accessibility of your company
By using a live chat, you are better and longer available. Outside office hours, customers tend to search for information online. Can’t they find something or can’t they figure it out? Fortunately, there is your live chat with which you can also speak to visitors outside office hours.
No time yourself?
However, managing a live chat can take a long time. In addition, correctly dealing with online questions is not for everyone. Fortunately, there is also the option to outsource your live chat. That way you don’t have to worry about the structure of the chat and you don’t have to worry about all the incoming chats.